Hip-hop music has become a household name throughout the world, and North Carolina has birthed some of the most unique and thought-provoking artists in the genre. From the early pioneers to the most recent up-and-comers, North Carolina’s hip-hop scene is a thriving culture that continues to make waves in the music industry.
The history of North Carolina hip-hop
North Carolina’s hip-hop scene has been on the rise since the early 1980s when Sugarhill Gang’s “Rapper’s Delight” was played on local radio. However, it wasn’t until the 90s when the local scene began to take shape. This was the decade when North Carolina’s first hip-hop conferences began and when the rap duo, Breeze and AIDS, released the state’s first hip-hop album, “The Reign,” in 1994.
Early influences and pioneers
North Carolina’s hip-hop pioneers were responsible for laying the foundation for the local scene. They were heavily influenced by early East Coast rap groups such as Run DMC, Public Enemy, and LL Cool J. Local pioneers, such as the duo MC Shy D and DJ Scratchmaster L, and MC Till of Fearless Four, helped to shape the sound that North Carolina hip-hop is known for today.
MC Shy D, born in the Bronx, moved to North Carolina in the early 80s and brought with him the East Coast rap sound that he grew up with. He quickly became a local sensation and was soon joined by DJ Scratchmaster L, who was known for his impressive scratching skills. Together, they formed one of the earliest hip-hop duos in North Carolina and paved the way for future artists.
MC Till, a member of the Fearless Four, moved to North Carolina in the mid-80s and brought with him the old-school rap style that was popular in New York City at the time. He quickly became a local legend and inspired many young artists to pursue a career in hip-hop.
The rise of the local scene in the 90s and 2000s
In the 90s and early 2000s, the North Carolina hip-hop scene hit its stride with the rise of underground rap groups. These groups were led by acts such as The Justice League and Little Brother. The local scene exploded, and North Carolina artists started making waves beyond their state lines. Rappers like Petey Pablo and Termanology gained national recognition that put North Carolina’s hip-hop scene on the map.
The Justice League, a hip-hop collective from Winston-Salem, was one of the most influential groups to emerge from North Carolina in the 90s. They were known for their socially conscious lyrics and innovative beats, which helped to define the sound of North Carolina hip-hop.
Little Brother, a hip-hop trio from Durham, gained national attention with their critically acclaimed album, “The Listening,” in 2003. They were known for their jazzy beats and introspective lyrics, which set them apart from other hip-hop acts at the time.
The impact of the internet on North Carolina hip-hop
The internet and social media platforms have also played a significant role in the growth and expansion of North Carolina’s hip-hop scene. Platforms such as DatPiff and Soundcloud allowed local artists to release mixtapes and experimental albums that would have otherwise gone unnoticed. Fans could easily connect with new artists and share their favorite tracks with their friends and followers.
One of the most successful artists to emerge from the internet era of North Carolina hip-hop is J. Cole. Born in Germany and raised in Fayetteville, J. Cole gained a massive following through his mixtapes and online presence. He eventually signed with Roc Nation and has since become one of the biggest names in hip-hop.
Overall, North Carolina’s hip-hop scene has come a long way since its early days in the 80s. The state has produced some of the most innovative and influential artists in hip-hop history, and the scene shows no signs of slowing down anytime soon.
Notable North Carolina rappers and their contributions
North Carolina has produced some of the most talented and influential rappers in the music industry. From J. Cole’s introspective insights to DaBaby’s commanding presence on the mic, these artists have left an indelible mark on the rap game. Let’s take a closer look at some of the most notable rappers from North Carolina and their contributions to the genre.
J. Cole and the Dreamville movement
J. Cole is not only a successful rapper but also a producer who has released six studio albums. Born and raised in Fayetteville, North Carolina, Cole’s music is known for its introspective insights about growing up in the south, social justice issues, and the struggles of fame. In addition to his solo work, Cole is the founder of Dreamville Records, a label that has created a tight-knit community centered around the motto “Dreamville to the world.” Dreamville includes artists like Bas and Cozz, who have released critically acclaimed albums and mixtapes under the label. The Dreamville Festival, which takes place annually in Raleigh, North Carolina, has become a staple event in the hip-hop community.
DaBaby’s rapid rise to fame
DaBaby, born Jonathan Lyndale Kirk in Cleveland, Ohio, but raised in Charlotte, North Carolina, has taken the rap world by storm. His commanding presence on the mic and energetic performances have garnered him a significant following. His album “Kirk” debuted at number one on the US Billboard 200, and he was named Forbes’ 30 Under 30 in the music category in 2020. DaBaby’s music is known for its catchy beats and clever wordplay, and he has collaborated with some of the biggest names in the industry, including Megan Thee Stallion and Post Malone.
Rapsody and her lyrical prowess
Rapsody, born Marlanna Evans, is a rapper and songwriter from Snow Hill, North Carolina. She has been praised for her intricate wordplay, storytelling, and her conscious social commentary on albums like “Laila’s Wisdom” and “Eve.” Rapsody has also been a frequent collaborator with legendary producer and fellow North Carolinian, 9th Wonder. Her music is known for its thought-provoking lyrics and smooth flow, and she has been recognized by her peers and critics alike for her contributions to the rap game.
9th Wonder and his production mastery
9th Wonder, born Patrick Denard Douthit, is a Grammy Award-winning producer from Winston-Salem, North Carolina. His production style is known for blending samples from old soul and jazz records with heavy drums and modern techniques. He has produced for the likes of Jay-Z, Kendrick Lamar, and Mary J. Blige, while also mentoring younger producers in the industry. In addition to his production work, 9th Wonder is also a professor at Duke University, where he teaches a course on hip-hop and African American culture.
Little Brother and their underground success
Little Brother, consisting of rappers Phonte and Big Pooh and producer 9th Wonder, gained fame in the early 2000s for their critically acclaimed albums “The Listening” and “The Minstrel Show.” Their nostalgic sound blended old school and new school hip-hop elements, and their lyrics focused on social commentary and personal struggles. Little Brother gained recognition for their underground success and for paving the way for the modern alternative hip-hop found in North Carolina today. Their influence can be heard in the music of many of today’s North Carolina rappers, including J. Cole and Rapsody.
North Carolina’s rap scene continues to thrive, with new artists emerging and established artists continuing to push the boundaries of the genre. These notable rappers and producers have made significant contributions to the music industry and have put North Carolina on the map as a hub for hip-hop talent.
The North Carolina hip-hop sound and style
The influence of Southern rap
North Carolina’s hip-hop sound has been heavily influenced by its Southern neighbors. The state’s proximity to Georgia, Florida, and Louisiana has brought the sounds of Outkast, Trick Daddy, and Lil Wayne to the mix, creating a unique fusion of Southern and East Coast styles.
The fusion of old school and new school elements
The sound of North Carolina hip-hop can be described as a fusion of old school and new school elements. The focus on lyricism and storytelling is reminiscent of the boom bap style of the 90s, while the use of trap beats and melodic hooks brings modern hip-hop and R&B influences into the mix.
The role of local producers in shaping the sound
Local producers such as 9th Wonder, Khrysis, and Nottz have been instrumental in shaping the sound of North Carolina hip-hop. They are known for their soulful samples and heavy drum tracks, creating a distinctive atmosphere on every song they produce.
North Carolina’s hip-hop scene today
Up-and-coming artists to watch
North Carolina’s hip-hop scene continues to thrive today with a new generation of talented up-and-comers. Artists such as Rapper Shane, Kai Ca$h, and K-Hill are pushing the boundaries of what hip-hop music can be and are gaining traction in the national scene.
The role of local venues and events in supporting the scene
Local venues such as The Pinhook in Durham and The Fillmore in Charlotte have played an instrumental role in supporting North Carolina’s hip-hop scene. The success of events such as Hopscotch Music Festival and Dreamville Festival also demonstrates the culture’s growing demand in the state.
The impact of North Carolina hip-hop on the national stage
North Carolina’s hip-hop scene has emerged as a powerhouse on the national stage, with its artists featured on major magazines, interviews on national TV and radio shows, and performing during nationally recognized festivals.
The future of North Carolina hip-hop
The role of streaming platforms and social media
In the age of streaming and social media, North Carolina’s hip-hop artists have been able to build a dedicated fan base, bypassing traditional record label structures. These platforms have also allowed artists to create and distribute their music independently, increasing the role of independence in the music industry, paving the way for further growth and expansion.
The potential for crossover success in other genres
North Carolina hip-hop artists have increasingly crossed over into other genres, teaming with pop stars and dabbling with rock music, much like J. Cole and Rapsody have done. The ability to cross over into other genres speaks to the versatility of North Carolina’s hip-hop community and further shows the potential for a wider audience.
The continued growth and evolution of the North Carolina hip-hop community
The future of North Carolina hip-hop is a bright one, with artists who are deeply committed to cultivating a thriving culture that is authentic, challenging, and thought-provoking. As its artists and producers continue to create and develop, pushing the boundaries, the world can look forward to new sounds, ideas and movements in the hip-hop scene.
